We are all familiar with the rate of growth of the mobile web and the potential that is beginning to be realised. Dare I say that many are also recognising the imperative of a mobile optimised online presence (both web and email)!

The article, Your guide to mobile tracking with Google Analytics, states that the adoption and usage can vary greatly by industry. This is an issue that Optimiser is attempting to assess. Are the arts different and are there any benchmarks or notable trends?

So far we have found when comparing May 2011 to May 2012 that 2011 participant organisations ranged between about 2% and 4% with an average of about 3%. Whereas in 2012 the range was more marked from 4% to 15% and an average about 9%.

There are two methods suggested in the article for measuring the visitation of people on mobile devices using Google Analytics:

“You can use the standard JavaScript tracking code, which will already be present in your site. However, you may prefer to use server-side code for mobiles: The JavaScript code makes several calls from the phone to Google, and may not work properly on slower mobile connections, or may get caught by anti-tracking or ad-blocking systems, or get blocked by the phone’s security system. For this reason Google created a server-side code available here.“

All Optimiser participants now have Google Analytics set up and we can monitor mobile visitation to all sites.

Stay tuned for more …